Buch ADVERTISING REVOLUTION
Produkt Informationen
Artikelnummer: Buch-B-GB-2918-08-16-AdvertisingRevolution Categories: Bücher & Hefte, Bücher auf Englisch, Bücher englisch - Beatles13,50 €
inkl. 7 % MwSt. zzgl. Versandkosten
Dienstag 18. September 2018 / Tuesday 18th September 2018: Buch / book
ADVERTISING REVOLUTION –
THE STORY OF A SONG, FROM BEATLES HIT TO NIKE SLOGAN
Lieferzeit: 1-3 Tage
Beschreibung
Dienstag 18. September 2018: Buch ADVERTISING REVOLUTION –
THE STORY OF A SONG, FROM BEATLES HIT TO NIKE SLOGAN
Autoren: Alan Bradshaw und Linda Scott. Verlag: Repeater. ISBN-10: 1912248212; ISBN-13: 978-1912248216.
Taschenbuch / Format 19,7 cm x 13,0 cm / 194 Seiten / englischsprachig.
Pressetext:
The story of Revolution by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes – and changed the face of the advertising industry. Set to the song Revolution by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. ADVERTISING REVOLUTION traces the song Revolution from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Das Buch schildert die Wandlung des Songs Revolution von seinem Ursprung als Protestlied zur kommerziellen Werbemusik im Jahr 1987 für einen einminütigen Spot des Schuhherstellers Nike. Die Autoren Alan Bradshaw und Linda Scott schildern, wie und warum aus der Beatles-Aufnahme Revolution der Nike-Werbesong wurde.
Zusätzliche Informationen
Gewicht | 0,5 kg |
---|
Ähnliche Produkte
Buch JOHN LENNON – DIE JAHRE IN NEW YORK
1st Sept. 2005: book JOHN LENNON - DIE JAHRE IN NEW YORK. In German.
Buch WHEN LIFE SENDS YOU LEMONS MAKE LENNONAID – WHAT JOHN LENNON’S LIFE DID FOR MINE
Mittwoch 25. Oktober 2017: Buch WHEN LIFE SENDS YOU LEMONS
MAKE LENNONAID - WHAT JOHN LENNON’S LIFE DID FOR MINE
Wednesday 25th October 2017: book WHEN LIFE SENDS YOU LEMONS
MAKE LENNONAID - WHAT JOHN LENNON’S LIFE DID FOR MINE
Box (2 Bücher, CD-Mappe) JOHN LENNON BOX OF VISION (ohne CD-Alben)
Box JOHN LENNON BOX OF VISION with 2 books, collection book (for your CDs)
inkl. 19 % MwSt.
zzgl. Versandkosten
Lieferzeit: 1-3 Tage
In den WarenkorbBuch THE MUSIC OF GEORGE HARRISON – WHILE MY GUITAR GENTLY WEEPS
2003: book MUSIC OF GEORGE HARRISON - WHILE MY GUITAR GENTLY WEEPS; author: Simon Leng; in English.
Buch THE FAB FOUR – DAS GROSSE BEATLES LEXIKON
2002: Paperback THE FAB FOUR - DAS GROSSE BEATLES LEXIKON
Buch MEIN DESIGN
Donnerstag, 12. März 2009: BUCH MEIN DESIGN.
Buch STAR-CLUB – DER BEKANNTESTE CLUB DER WELT
November 2010: Paperback STAR-CLUB - DER BEKANNTESTE BEAT-CLUB DER WELT
Buch JOHN LENNON – ONE DAY AT A TIME
1981: Buch JOHN LENNON - ONE DAY AT A TIME
Buch BEATLES WORLDWIDE 1 – ORIGINAL LP-RELEASES
Samstag, 10. April 2010: BUCH BEATLES
WORLDWIDE I - AN ANTHOLOGY OF ORIGINAL LP-RELEASES
Buch DIE BEATLES UND ICH
1995: gebundenes Buch DIE BEATLES UND ICH